Sweet Rice Flour

Sweet
At Sweet Rice Flour, they believe in the power of flavor to elevate your culinary experience to new heights. Their philosophy, centered around Eating Happy™, is more than just a concept—it’s a commitment to creating moments of pure joy through our delectable treats. Every bite is crafted to transport you to your Happy Place, offering a taste so rich and satisfying that it lingers in your memory long after the last crumb. They strive to make every moment with Sweet Rice Flour a journey of bliss, ensuring that each indulgence leaves you feeling uplifted and content.

About The Work
For Sweet Rice Flour, I took on a major branding project that included creating a variety of print, packaging, and brand identity materials. This involved designing a brand guide, developing a color palette, crafting box designs, a flavor index, menus, labels, stickers, bag designs, and much more. The goal was to ensure every piece reflected the sleek, modern vibe of Sweet Rice Flour.

Working closely with the owner, we tackled this project with a shared vision, making sure every detail aligned with the brand’s Eating Happy™ philosophy. From start to finish, this project was a real passion project for me. Seeing it all come together into a cohesive and impactful brand identity that truly resonates with customers has been incredibly rewarding.