Bruit

Bruit
BRUIT SNACKS is new play on a nostalgic snack. They sell Fruit Snacks (like Mott’s, Welch’s, Annie’s, etc.) but their snacks are high in protein and are targeted towards those people looking for a guilt free snack that won’t break the calorie bank. Their snacks use clean ingredients, including real fruit, which is what makes the name: BRUIT (Strong from protein, but fruit based).

About The Work
I was asked to create a brand guide that would fit perfectly with their logo design, and I was excited to take it on. The main goal was to make sure everything looked consistent but still fresh and visually appealing. I started by choosing a colorful color palette that worked well with the logo. I wanted to pick colors that would capture the right feel and connect with the audience, so I went for a mix of vibrant and neutral tones to keep it balanced and dynamic.

Next, I focused on fonts. I picked typefaces that were modern and easy to read, whether they’re used online or in print. I ended up choosing a mix of fonts that not only worked with the logo but also gave the brand some flexibility. Whether it’s a bold headline or smaller text, the fonts look great together.