44 Northwest is a construction company that does also additions and remodels, developments and investments. Their target market is most likely 40-65 year old men and women needing construction and project management.

The overall bold theme reflects the strong workers back at 44 Northwest. To maintain a balanced visual identity, both the “44” icon and the “NW” typeface are at an angle of 34°. Together they consist of the exact same line thickness to create a perfectly balanced logo design.